Enhancing Puddle's Brand Identity Through Innovative UX/UI Design

As the lead designer for Puddle, I was responsible for conducting user research, creating information architecture, designing wireframes, and developing the visual identity of the brand. Through my design work, I was able to enhance Puddle's brand identity and create an intuitive and engaging user experience

Designing a Streamlined User Experience

By utilizing user research and feedback, I was able to create a streamlined user experience that made it easy for parents to book playhouses for their children. The design focused on intuitive navigation, a simple booking process, and clear information architecture to ensure that users had a seamless experience.

Developing a Comprehensive Brand Identity

I was responsible for creating a comprehensive brand identity that aligned with the company's vision and mission. I developed a strong visual identity, incorporating playful colors and whimsical illustrations to create a fun and engaging experience for users. Through my design work, I was able to create a brand that resonated with parents looking for a safe and enjoyable playhouse experience for their children.