Enhancing GCVA's Online Presence through Strategic UI Design

My role as a UI designer at Bravand brought me to work with the GCVA - Gift Card & Voucher Association, an organization that leads in a £7 billion gift card and stored value solutions market. The primary task was to revamp their website with an emphasis on promoting the GCVA Hall of Fame awards, as well as other networking events.

Designing a Dynamic Website

‍To ensure a cohesive brand identity, I crafted a versatile design system inspired by GCVA's brand assets and colors. The website's component-based approach allowed easy content management, accommodating the diverse needs of multiple events throughout the year.

User-Centric Interface and Navigation

‍The redesigned website featured a modern and user-friendly layout, simplifying the user experience. With strategic color coding and intuitive navigation, visitors could effortlessly explore the site, engage with its content, and stay informed about upcoming events. Through my role as a UI designer, I was able to contribute to the success of the GCVA website, ensuring it catered to the client's specific event promotion needs while maintaining a user-centric approach.